• How Soft Power is Transforming Statecraft
    October 12, 2017
    11:30 am - 1:30 pm

How does a country’s soft power influence its global standing and international relations in an increasingly volatile environment? Town Hall Los Angeles and USC Center on Public Diplomacy will bring together leading practitioners in Los Angeles to explore innovative ways nations are developing and deploying their soft power assets with far reaching global consequences.

Since 2015, Portland Communications has produced the Soft Power 30 ranking of nations which combines both objective metrics of countries’ soft power resources, spanning government, culture, education, global engagement, enterprise and digital, and subjective international polling data — making it the world’s most comprehensive and accurate index of soft power to date.

On October 12th, join conversations with speakers from Portland and some of the leading soft-power nations profiled in the report:
o Scott Nolan Smith, Associate Director, Portland Communications
o Yuko Kaifu, President, Japan House
o Chantal Rickards, CEO, BAFTA Los Angeles
o Matthieu Clouvel, Deputy Consul General, Consulate General of France in Los Angeles
o Jay Wang, Director, USC Center on Public Diplomacy, and Associate Professor, USC Annenberg School of Communication and Journalism (moderator)

$8 | Underground valet parking with 3-hour validation.

Business casual is acceptable. No jeans or tennis shoes.


555 S. Flower St. 51st Floor, Los Angeles, California, 90071